IMC in the 21st century
When you think of an IMC Campaign, you might think of channels like social media, sales promotion, TV and Billboard ads, Radio commercials, or direct marketing. But what does IMC have to do with all these channels? IMC Campaign seamlessly combines all those channels into a strategy to communicate the same message to customers across…
Internet of Things and Big Data : The Secret Tool for Marketers
For years, the Internet of Things has been involved in people who rely a lot on technology for their everyday lives. Security devices and self-quantification apps are what most people used from the Internet of things. However, marketers have different ways on how to use IoT tools. Marketers see the Internet of Things like a map…
Winning the Pizza competition using Mobile Marketing and Innovation
The strategy of mobile marketing has been used by businesses in many industries. Let’s take the food industry as an example. These days, the most convenient way to order food is through mobile apps. Many restaurant chains in the world use apps like UberEats, Deliveroo, and etc. Some restaurants made their own app so that…
The Integration of SEO and PPC in your Digital Marketing Plan
When you have a business running or selling on online platforms, SEO and PPC are the two choices for marketing your product or service online. Professional service industries such as medical clinic or law firms and other industries like restaurants, pet clinic, etc have been using either SEO or PPC. If one works so effectively, why not…
Social media Influencers: The future of Marketing?
Social media Influencers, or what many companies from small businesses to big brands acknowledge them as the future of marketing. In the 21st century, brands want to avoid paying large fees to marketing firms. They prefer operate their marketing strategy in-house by using social media influencers. When you go into Instagram or Facebook, the chances…
How companies optimise Free Social Media Applications?
Every day millions of people use social media apps to communicate, entertain themselves, or conduct the business promotion. Tech companies have made apps like Facebook, Instagram, or Youtube available for free. Business enterprises have been exploiting these 21st-century tools by advertising their product or services to potentially millions of social media users. The evolutions in…
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